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Media Release – July 30, 2014

CONNECT Show Announces Partnership with the Canadian Professional Bartenders Association

July 30, 2014

Vancouver, BC – CONNECT – BC’s Food + Drink + Lodging Expo is pleased to announce that we will be working with the Canadian Professional Bartenders Association (CPBA) to develop programming and events at CONNECT that will educate and inspire anyone involved in the liquor industry!

CONNECT and the CPBA have come together with a common purpose: to provide education and engaging networking opportunities for their members and delegates. The CPBA will be working with CONNECT to develop a variety of liquor-related events that will take place on the tradeshow floor in what will be known as the CPBA Beverage Zone. From educational seminars, to tastings, to cocktail mixing demonstrations and interactive workshops, the CPBA Beverage Zone will be one of the most popular areas of the Show – not just because of the samples, but also because of the learning that will take place.

“CONNECT presents an exciting opportunity for liquor-related business owners and operators to recharge their business creativity, get current with industry trends, and network with colleagues,” commented Trevor Kallies, President of the CPBA. “We believe that this partnership will further strengthen relationships between liquor suppliers and purchasers while connecting the people behind bars and who own the bars with the Brands and products they pour.”

Poma Dhaliwal, President of the Alliance of Beverage Licensees of BC said, “CONNECT will bring together restaurant, bar, nightclub, and LRS operators from across BC to see the latest in technology, products and services from the industry’s leading suppliers, and we are thrilled to have the CPBA on board to help us really engage the liquor industry in BC.”

Registration for CONNECT will open in late August and more information on the tradeshow and associated events can be found at


About the CONNECT Food+Drink+Lodging Show:

CONNECT – BC’s Food, Drink and Lodging Expo, the premiere event for British Columbia’s vibrant hospitality industry, returns to the Vancouver Convention Centre West, November 3 & 4, 2014 hosted by hospitality industry association partners, Restaurants Canada (formerly, the Canadian Restaurant and Foodservices Association), the British Columbia Hotel Association, and the Alliance of Beverage Licensees of British Columbia.

CONNECT offers hospitality industry professionals the opportunity to see the newest products and services and to stay ahead of trends. It is the largest hospitality trade show in Western Canada.

About the Canadian Professional Bartenders Association:

The Canadian Professional Bartenders Association was formed to exchange news, techniques and ideas between members and to encourage high standards and advancement of the profession of Bartending in Canada. We are a Non-Profit organization registered in BC (S-55806) all of the funds we raise go towards events and education for Bartenders across Canada. Our head office is BC based and we are working to become a member of the International Bartenders Association (IBA) with the goal of giving Canada International representation in the global Bartending community.

For more information:

Mark von Schellwitz
Vice President, Western Canada
Restaurants Canada
Tel: 604‐809‐5719

Colleen Lamothe
Manager, Communications & Government Relations
British Columbia Hotel Association
Tel: 604‐443‐4751

Alex Black
Director of Communications
Canadian Professional Bartenders Association
Tel: 778-877-6754